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E-commerce

Craftly Custom Furniture Store

A WooCommerce store with a 3D product configurator and made-to-order fulfilment workflow.

  • PHP
  • WordPress
  • WooCommerce
  • React
  • Three.js
  • MySQL

+62%

average order value

-70%

pre-sale support tickets

1.4s

average page load

About the project

Craftly sells handmade, configurable furniture. We built a WooCommerce store with a real-time 3D configurator so customers can choose wood, finish and dimensions, and see pricing update instantly before ordering.

Objectives

  • Let customers configure products visually
  • Automate made-to-order quotes
  • Reduce support emails
  • Integrate workshop scheduling

Implementation

  1. 1

    Custom WordPress theme with PHP 8 and a React-based configurator using Three.js.

  2. 2

    Dynamic pricing engine implemented as a WooCommerce plugin.

  3. 3

    Order data piped into the workshop's scheduling tool via REST API.

  4. 4

    Performance work: object caching, image CDN and critical CSS.

Screenshots

Placeholder artwork. Add `screenshots` to this project in the data file to show real images.

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